Economy & Politico

How much is an Instagram account for sale worth in 2022?

Tehran (ISNA) – Since Instagram was launched in May 2010, it has been one of the best platforms to market thousands of businesses worldwide. What started as a simple photo-sharing app now has nearly 1.2 billion daily users interacting on many levels.

Instagram account for sale is one of the best way to earn money from the second large social media platform in the world. Currently, people buying Instagram accounts with real people is one of the biggest trends right now in recent years. This business has exploded because of the profits it brings. First, you don’t have to worry about building your audience from scratch and consider how long it takes. Second, by saving a lot of time and energy, you can focus more on your marketing and branding strategies.

Factors to Consider When Buying an Instagram Account:

Here are some questions to consider:

1. Insights: Ask the seller to give you full access to Insights data (activity, audience, content). What are the top countries?  Age of the audiences and male/female ratio.

2. Followers: To learn more about your followers and engagement with your account, you can easily do so from your account. You will definitely spend a lot of time analyzing these followers Hopefully they didn’t buy the followers, as fake followers are worthless.

3. Posts: How often do you post? What are these posts? Reels, Videos, Stories, etc. How many people are engaging with your posts and what are they saying?

4. Original Content: Check if this account’s posts are unique. If they are stock images, you need to find out how they were obtained.

5. Messaging – Rate messages with your followers. How many directs or promotion requests it gets in a day or a week? Does the account have any warning from Instagram?

6. Facebook: Is any Facebook account connected before?

7. Website: Does this profile send traffic to specific websites listed in the profile? If yes, are the websites included?

8. Videos: How many videos do you have? How many views have your videos had? Do they use Reels? Did they use live video with stories?

9. And the last but not the least, will it bring in income? Yes, how much?

How Much Should I Sell My Instagram Account for?

Every Instagram account has different values due to these metrics:

Niche: The niche of your Instagram account affects the price. If your Instagram account is a meme account, you should lower your price. An Instagram page in the business, fashion, or luxury will be much more expensive. This is because monetization is easier.

Followers number: One of the first things to check is your follower count.

Generally, you should only consider selling your Instagram account if you have over 1,000 followers. An Instagram account with less than 1,000 followers is usually of little to no value unless the engagement rate is exceptional (30% or more). The smaller your account, the more you need to pay per 1000 followers.

Demographic: The demographics we want to look at are age and location. Age varies by buyer, but young adults (ages 18-30) are the most valuable.

Let’s go to the country:

Accounts are more valuable if most of your followers are from Tier 1 countries (US, Canada, Australia, etc.). However, if most of your followers are from Tier 3 countries (India, Cambodia, Nigeria, etc.), your account will be less valuable.

Engagement and growth rate:

Account engagement is one of the most important metrics to watch. If you have thousands of followers and few likes, your account is not worth much. If your engagement rate is high (10% to 30%), your account value will explode.

Engagement includes four metrics: Likes, comments, Reel views, story views.

If your post gets a lot of comments, it shows your followers are engaged. Also, Great story views are around 10% to 15% of your total followers.

Growth Rate: If your account hasn’t grown significantly in the last few weeks or months, its value will be reduced. But as your account gains hundreds of followers per day (along with engagement), its value skyrockets.

How much is an Instagram account for sale worth in 2022?

Now it’s time to answer this million-dollar question: Simply put, it depends. Each for sale Instagram account has a different price based on the various metrics mentioned above (followers, niche, username, demographics, engagement).

To make your life easier, we’ve put together a table of real Instagram accounts for sale. You can use these metrics and prices to compare with your own account. This way, you can get a rough idea of ​​how much you should sell your Instagram account for.

How much is an Instagram account for sale worth in 2022?


In this article we provided some tips to check before buying an Instagram account also the main factors to consider before selling yours. However, you should always compare your account with other accounts in the market to get a rough idea of ​​its value. This is because every account is different.

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